An established motorcycle dealership in Coventry is revving up for a new era as it expands into new premises this autumn.

Kestrel Honda is relocating to the final two available units at Vantage Park in Coventry where it will also open the city’s first outlet for KTM road and off road motorcycles.

The expanded business will create 10 new jobs when it moves to the new base which is located on the A444.

Kestrel Honda has sold new and used motorcycles and scooters from its current 5,000 sq. ft. home in Holbrook Lane since it was opened by husband and wife Colin and Kay Dewey in 2005.

It has now taken the final two adjacent units at Vantage Park where it will create a 10,000 sq. ft. space to sell bikes from the two manufacturers.

The other businesses on the now fully-occupied business park – which has been developed by owners The Wigley Group – are Formula One Autocentres and Magnet. Vining Ltd have acted as consultants and project managers throughout the site’s development.

Kay Dewey of Kestrel Honda said

“The business has grown dramatically over the past 11 years when we’ve gone from start up to an established dealership. We pride ourselves on our customer service. Last year we were in the top 20 Honda motorcycle dealers in the country and we have been the number one off-road Honda motorcycle seller for a number of years. As a result, we really had outgrown our original premises and frankly we were bursting at the seams. The new showroom will allow us to stock everything Honda sells with two wheels including, for the first time, the Montesa Trials range. At the same time, we’ve been talking to KTM for 18 months about bringing the brand to Coventry and I’m delighted we’ve been able to secure the right site for this new venture.  The KTM brand fits well with our current offering and this move is all about expanding the choice for our customers.”

The fit out of the new showroom has started and it will open for business in November.

Vantage Park is part of Edgwick Park which was formerly the home of the Alfred Herbert works – one of the world’s largest machine tool manufacturing businesses.  It was purchased by The Wigley Group in the late 1970s and the company has turned the redundant manufacturing site into a vibrant, mixed use development with sections of the site sold to companies including Gallagher Retail Park, Atritor, Lidl, and DK Packing.

The Wigley Group director Robert Wigley said

“Vantage Park is a high quality development in a very visible site which lies on the main gateway route from the M6 into Coventry. I’m delighted Kestrel will join other national retailers on the site which is also next door to the Gallagher Retail Park, a new Brandish Vauxhall dealership and Greene King pub.  The Wigley Group has worked hard over the past 30 years to regenerate this area which was formerly the home of the Alfred Herbert works. Full occupation of Vantage Park is another milestone in the regeneration of the site and is evidence of the health of the commercial property market in Coventry.”

James Brookes of Bromwich Hardy comments

“We are very pleased to have secured the final tenant for The Wigley Group at Vantage Park. This is a quality development and now boasts a great tenant line-up “

Following the success of Vantage Park, The Wigley Group and agents Bromwich Hardy are advertising a number of new build industrial units on Edgwick Park ranging from 5,000 – 20,000 sq ft. Details are available by contacting James Brookes at Hardy Bromwich on 02476 308900.

pictures by Inpress Images